But Bogusky is MDC’s biggest star, earning him praise as Adweek’s Creative Director of the Decade last December.
Source: Alex Bogusky Resigns – Adweek
The bad webpage for the baddest award in the ad industry. Bogusky, Creative director of the decade
“While his methods are alternately revered and reviled in the industry, few would disagree that the Crispin Porter + Bogusky co-chairman is the one man who most shaped creative trends in advertising over the past decade.”…
Bogusky has reinvented the agency business. “As a rule, we get off more on the culture-jamming aspect of what we do for clients than the actual advertising aspects,” he has said. It makes people mad, but clients famous.
From the nomination page, screenshot at right from the Wayback machine.
Others in the “running” were David Droga with 12% of the votes, Bob Scarpelli with 9%.