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Dan Wieden takes a similarly sporting attitude toward the agency run by his former junior lunch partner. “They’ve turned guerrilla into an art form, and it’s working,” he admits. “Did I mention I hate them?”

Source: Dare-Devils THE AD WORLD’S MOST BUZZED-ABOUT AGENCY IS MIAMI’S CRISPIN PORTER & BOGUSKY, WHOSE EDGY, BRILLIANT CAMPAIGNS FOR “TRUTH,” IKEA, AND MINI CARS MIGHT FOREVER CHANGE THE WAY COMPANIES ADVERTISE. – April 1, 2004

Dan Wieden

Dan Wieden

Wieden+Kennedy

Dan Wieden is an American advertising executive who co-founded Wieden+Kennedy and coined the Nike tagline “Just Do It.”

He and David Kennedy were listed as number 22 on the Advertising Age’s 100 ad people of the 20th century.