Barely a few months after returning to Crispin Porter + Bogusky from an 8 year sabbatical from the business, Alex announces that the agency will no longer be entering all the awards shows, and creates the site The Quitty Awards.

With a down and dirty website, a press release, the site and announcement generates a wave of discussion online in the ad community, once again showcasing his mastery of generating buzz.

While some call him the P. T. Barnum of advertising, no one questions why P.T. was so well known, and neither do they question why Bogusky is. He’s rewritten the book on self-promotion, whether those in the industry like it or not.