Because he’s my boss (again).
But even if he weren’t, I’d honestly still be writing this.
Look—Radiohead, Warren Zevon, Pixies, Nine Inch Nails, Beck, The Smiths, Soundgarden, T-Rex, Motorhead, Snoop Dogg, Bone Thugs, Sonic Youth, Big Star, and Outkast are all inexplicably NOT in their hall of fame. And Alex’s insurgent influence on advertising/creatives/culture is no less obvious than all of the above’s on music/musicians.
So, AAF, don’t be as tone deaf as that hall of fame-that-shall-remain-nameless-in-Cleveland.
This is a no-brainer.
I am an: AAF Member 27 years in the business
Mark St. Amant
www.markstamant.com. Advertising/branding Exec. Creative Director. Worked at some great agencies. All the requisite awards. Broadcast to digital to social to experiential. Published author.