by CCO of The Agency Of Last Resort | Feb 17, 2003 | Bogusky Milestones
< Home < Milestones Beer. For the youthful testosterone driven ad industry, landing a major beer account is right up their with a major automotive brand as the holy grail of accounts. Beer, babes, bros, make for fun times. Of course, being able to explain to...
by CCO of The Agency Of Last Resort | May 6, 2003 | Bogusky Milestones
Airlines used to be prestige accounts. More than a few agencies made their mark with airline account work. CP+B was the longshot in winning this business, Virgin Atlantic’s vice president for North American marketing, John Riordan, abruptly ended the review by...
by CCO of The Agency Of Last Resort | Jan 23, 2004 | Bogusky Milestones
< Home < Milestones Burger King was notorious for chewing through agencies. Average tenure might have been lower than a CMOs at 2. They’d done incredibly bad ads- like “Where’s Herb” that was generally considered one of the worst flops of...
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