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Volkswagen motors away from “Drivers Wanted”

Volkswagen motors away from “Drivers Wanted”

by CCO of The Agency Of Last Resort | Sep 6, 2004 | Bogusky Milestones

< Home < Milestones It’s not advertising if it doesn’t sell, is a twist on the famous David Ogilvy maxim “If it doesn’t sell, it isn’t creative.” After blowing up the established norms for car advertising with the micro car,...

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