by CCO of The Agency Of Last Resort | Apr 14, 1998 | Bogusky Milestones
< Home < Milestones In a business where integrity is almost always a struggle, and one of the largest agencies in the world built itself up with the slogan “Truth Well Told” (McCann, 1912) when an upstart small regional agency proclaims: ”Their...
by CCO of The Agency Of Last Resort | Jun 19, 2002 | Bogusky Milestones
< Home < Milestones ← Truth campaign Ikea - The unböring revolution starts with a red light → Automotive accounts are lust worthy in the ad world. Big budgets, big markets, and in America, what someone drives usually speaks volumes. For a first swipe...
by CCO of The Agency Of Last Resort | Sep 16, 2002 | Bogusky Milestones
< Home < Milestones ← Mini - Big ideas for a little car Molson sticks its message → Instant buzz about furniture. “Unböring” aims to be more than just a tagline, however. Instead, it’s a concept explained in “The Unböring...
by CCO of The Agency Of Last Resort | Feb 17, 2003 | Bogusky Milestones
< Home < Milestones Beer. For the youthful testosterone driven ad industry, landing a major beer account is right up their with a major automotive brand as the holy grail of accounts. Beer, babes, bros, make for fun times. Of course, being able to explain to...
by CCO of The Agency Of Last Resort | May 6, 2003 | Bogusky Milestones
Airlines used to be prestige accounts. More than a few agencies made their mark with airline account work. CP+B was the longshot in winning this business, Virgin Atlantic’s vice president for North American marketing, John Riordan, abruptly ended the review by...
by CCO of The Agency Of Last Resort | Jan 23, 2004 | Bogusky Milestones
< Home < Milestones Burger King was notorious for chewing through agencies. Average tenure might have been lower than a CMOs at 2. They’d done incredibly bad ads- like “Where’s Herb” that was generally considered one of the worst flops of...
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