CCO of The Agency Of Last Resort

Burger King hires upstart agency in their backyard

by CCO of The Agency Of Last Resort | Jan 23, 2004 | Bogusky Milestones

< Home < Milestones Burger King was notorious for chewing through agencies. Average tenure might have been lower than a CMOs at 2. They’d done incredibly bad ads- like “Where’s Herb” that was generally considered one of the worst flops of...

Burger King- Subservient Chicken invents viral

by CCO of The Agency Of Last Resort | Apr 8, 2004 | Bogusky Milestones

< Home < Milestones Viral. That’s when you have a couple of hundred employees share something with their friends online, and then their friends share it with their friends and on it goes. It is now the gold standard for success in advertising. It’s...

Volkswagen motors away from “Drivers Wanted”

by CCO of The Agency Of Last Resort | Sep 6, 2004 | Bogusky Milestones

< Home < Milestones It’s not advertising if it doesn’t sell, is a twist on the famous David Ogilvy maxim “If it doesn’t sell, it isn’t creative.” After blowing up the established norms for car advertising with the micro car,...

Market leader Microsoft goes guerrilla to thwart Apple challenge

by CCO of The Agency Of Last Resort | Sep 5, 2008 | Bogusky Milestones

< Home < Milestones Microsoft had a problem. Apple had better advertising (See number 8 on best campaigns of the 21st century, Apple Get a Mac). Way better, and the launch of their new Vista operating system wasn’t going well. The bizarre Bill and Jerry...

Alex Bogusky : ADC • Global Awards & Club

by CCO of The Agency Of Last Resort | Oct 6, 2008 | Bogusky Milestones

< Home < Milestones Alex Bogusky joined Crispin and Porter Advertising in 1989 as an art director. He became the creative director five years later, a partner in 1997 and a co-chairman in January 2008. Under Alex’s direction, Crispin Porter + Bogusky has grown...

Burger King hires upstart agency in their backyard

Burger King- Subservient Chicken invents viral

Volkswagen motors away from “Drivers Wanted”

Market leader Microsoft goes guerrilla to thwart Apple challenge

Alex Bogusky : ADC • Global Awards & Club

Recent Posts

Recent Comments

Categories