Bogusky Milestones

Truth campaign

‘Their brand is lies,” declares the campaign, created by Crispin Porter & Bogusky in Miami as part of what is officially known as the Florida Pilot Program on Tobacco Control. ”Our brand is truth.”

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Mini – Big ideas for a little car

< Home < Milestones Automotive accounts are lust worthy in the ad world. Big budgets, big markets, and in America, what someone drives usually speaks volumes. For a first swipe at the automotive category, CP+B got handed the runt of the litter. A small car. with...

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Ikea – The unböring revolution starts with a red light

< Home < Milestones Instant buzz about furniture. "Unböring" aims to be more than just a tagline, however. Instead, it's a concept explained in "The Unböring Manifesto," a mini book slated to be shipped with magazines and available online at Ikea's new website...

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Molson sticks its message

< Home < Milestones Beer. For the youthful testosterone driven ad industry, landing a major beer account is right up their with a major automotive brand as the holy grail of accounts. Beer, babes, bros, make for fun times. Of course, being able to explain to...

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Virgin Atlantic hires airline virgins

Airlines used to be prestige accounts. More than a few agencies made their mark with airline account work. CP+B was the longshot in winning this business, Virgin Atlantic's vice president for North American marketing, John Riordan, abruptly ended the review by...

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Burger King hires upstart agency in their backyard

< Home < Milestones Burger King was notorious for chewing through agencies. Average tenure might have been lower than a CMOs at 2. They'd done incredibly bad ads- like "Where's Herb" that was generally considered one of the worst flops of all time. Granted it...

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Burger King- Subservient Chicken invents viral

< Home < Milestones Viral. That's when you have a couple of hundred employees share something with their friends online, and then their friends share it with their friends and on it goes. It is now the gold standard for success in advertising. It's also why...

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Volkswagen motors away from “Drivers Wanted”

< Home < Milestones It's not advertising if it doesn't sell, is a twist on the famous David Ogilvy maxim "If it doesn't sell, it isn't creative." After blowing up the established norms for car advertising with the micro car, smaller budget Mini launch, VW came...

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Alex Bogusky : ADC • Global Awards & Club

< Home < Milestones Alex Bogusky joined Crispin and Porter Advertising in 1989 as an art director. He became the creative director five years later, a partner in 1997 and a co-chairman in January 2008. Under Alex’s direction, Crispin Porter + Bogusky has grown...

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“Creative Director of the Decade” – Adweek

< Home < Milestones This is why you don't buy custom URLs for an award. Adweek bought bestofthe2000s.com to give Alex the title - that domain now points to some site in Asia. But Bogusky is MDC’s biggest star, earning him praise as Adweek’s Creative Director of...

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The CP+B Spinoff Machine

< Home < Milestones One of societies ways of measuring mastery, is by scoring the students of the master. Crispin Porter + Bogusky has spun off quite a few agencies and superstars. Here's a partial list (feel free to add in more in comments): Firms: Made,...

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