Volkswagen motors away from “Drivers Wanted”
< Home < Milestones It’s not advertising if it doesn’t sell, is a twist on the famous David Ogilvy maxim “If it doesn’t sell, it isn’t creative.” After blowing up the established norms for car advertising with the micro car,...
Market leader Microsoft goes guerrilla to thwart Apple challenge
< Home < Milestones Microsoft had a problem. Apple had better advertising (See number 8 on best campaigns of the 21st century, Apple Get a Mac). Way better, and the launch of their new Vista operating system wasn’t going well. The bizarre Bill and Jerry...Alex Bogusky : ADC • Global Awards & Club
< Home < Milestones Alex Bogusky joined Crispin and Porter Advertising in 1989 as an art director. He became the creative director five years later, a partner in 1997 and a co-chairman in January 2008. Under Alex’s direction, Crispin Porter + Bogusky has grown...“Creative Director of the Decade” – Adweek
< Home < Milestones This is why you don’t buy custom URLs for an award. Adweek bought bestofthe2000s.com to give Alex the title – that domain now points to some site in Asia. But Bogusky is MDC’s biggest star, earning him praise as Adweek’s Creative...
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