by CCO of The Agency Of Last Resort | Apr 8, 2004 | Bogusky Milestones
< Home < Milestones Viral. That’s when you have a couple of hundred employees share something with their friends online, and then their friends share it with their friends and on it goes. It is now the gold standard for success in advertising. It’s...
by CCO of The Agency Of Last Resort | Sep 6, 2004 | Bogusky Milestones
< Home < Milestones It’s not advertising if it doesn’t sell, is a twist on the famous David Ogilvy maxim “If it doesn’t sell, it isn’t creative.” After blowing up the established norms for car advertising with the micro car,...
by CCO of The Agency Of Last Resort | Sep 5, 2008 | Bogusky Milestones
< Home < Milestones Microsoft had a problem. Apple had better advertising (See number 8 on best campaigns of the 21st century, Apple Get a Mac). Way better, and the launch of their new Vista operating system wasn’t going well. The bizarre Bill and Jerry...
by CCO of The Agency Of Last Resort | Oct 6, 2008 | Bogusky Milestones
< Home < Milestones Alex Bogusky joined Crispin and Porter Advertising in 1989 as an art director. He became the creative director five years later, a partner in 1997 and a co-chairman in January 2008. Under Alex’s direction, Crispin Porter + Bogusky has grown...
by CCO of The Agency Of Last Resort | Jan 27, 2010 | Bogusky Milestones
< Home < Milestones This is why you don’t buy custom URLs for an award. Adweek bought bestofthe2000s.com to give Alex the title – that domain now points to some site in Asia. But Bogusky is MDC’s biggest star, earning him praise as Adweek’s Creative...
by CCO of The Agency Of Last Resort | Oct 6, 2018 | Bogusky Milestones
< Home < Milestones The CP+B Spinoff Machine One of society’s ways of measuring mastery is by scoring the students of the master.Crispin Porter + Bogusky has spun off quite a few agencies and superstars. Here’s a partial list (feel free to add in...
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